To advertise its new hybrid car, the Insight, Honda commissioned advertising agency Wieden + Kennedy to create an ad campaign centering on the belief that everyone “wants to be good.” For this first spot, “Shine,” Weiden + Kennedy’s Amsterdam created a grid of Hondas and used their headlights as pixels to create a sort of [...]
Posts tagged ‘advertisement’
Honda’s New Ad Lets It Shine
Monday, May 18th, 2009 at 2:44 pm by Jamie
Filed under: Inspiration | Comment (0)
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